Wave Gelato at Sherbeth 2025, Palermo
This November we’ll participate in Sherbeth 2025, the international festival that turns Palermo into a global stage for artisan gelato. The event runs 7–10 November 2025 and gathers master gelatieri from all over the world — a perfect arena to benchmark craft, swap know-how, and serve our London-born flavours to Italy’s most discerning palates.
What is Sherbeth?
Sherbeth is one of the world’s leading festivals dedicated to artisan gelato, hosted in Palermo, Sicily. Across several days, the historic centre becomes an open-air “gelato village” with tastings, demos, and competitions — including the coveted awards linked to Francesco Procopio Cutò, a Sicilian credited with popularising gelato in Europe.
Why this stage matters to Wave Gelato
We’re a London brand rooted in small-batch craft and best-in-class technique. Sherbeth is a strategic inflection point for us:
Quality benchmark: pressure-test our textures, structure, and flavour balance against the top tier of gelatieri.
R&D pipeline: fast feedback on limited editions and dairy-free sorbetti for vegan and lactose-free guests.
Supply-chain learning: deepen our understanding of Sicilian ingredients (think citrus, almonds, pistachio) and their behaviour in different solids-over-water ratios.
Brand equity: meeting customers, peers, and media in the cradle of gelato culture accelerates awareness far beyond a typical pop-up.
We’re proud to be invited — and humble about the craft we’ll be surrounded by.
Planning your visit
When: 7–10 November 2025
Where: Palermo city centre
Why go: world-class gelato, workshops, and a rare chance to taste dozens of styles side-by-side.
